Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services
Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year...
View ArticleThink Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers wear many hats. Especially in today’s data-driven marketplace,...
View ArticleNinthDecimal Accelerates Its Enterprise SaaS Business In 2018
High Growth Data and Measurement Businesses Help Fuel Profitability Milestone NinthDecimal, the leading omni-channel marketing platform, announced its continued success in offering enterprise SaaS...
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Digital TV Advertising and Analytics Roundtable Series: Latest AdTech...
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies...
View ArticleIntroducing Lotame PDX, The Industry’s Most Transparent, Flexible & Trusted...
Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019 Lotame, the...
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AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Adam Solomon, CMO Lotame Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to...
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Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and...
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech...
View ArticleComscore Partners with Media Solutions Pioneer CTV Media to Deliver...
Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new...
View ArticleMWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool
In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to Bridge the Gap Between the Classroom and New Trendsin PR Industry MWWPR,...
View ArticleNinthDecimal-Inscape Partnership Improves TV Measurement and Audience...
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider...
View ArticleTalon Partners with Data Provider X-Mode to Enhance Ada Capabilities
Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of the world’s leading providers of high quality, GDPR conscious...
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Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect...
Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a...
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TechBytes with Barbie Koelker, VP Marketing at DISQO
Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market...
View ArticleDeloitte Launches Lift Acceleration Program Focused on Helping Businesses...
Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of the customer Deloitte Digital launched a first-of-its-kind joint...
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MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon...
“Making interactions with technology intuitive and simple is absolutely essential to driving user adoption” You have a long track-record of successfully working in and managing diverse business teams....
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Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media...
Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data management platform (DMP) Audigent is announcing the release...
View ArticleGamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data...
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Quadrant Partners With LiveRamp To Expand ANZ Audience Data
Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in...
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VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer
Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew...
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Mobiquity and L2 Execute a Strategic Programmatic Adtech Partnership
Mobiquity Technologies, a leading provider in next-generation Programmatic Adtech solutions, today announced a new technology sharing partnership with L2. “This new technology partnership with L2 is a...
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