Mobiquity and L2 Execute a Strategic Programmatic Adtech Partnership
Mobiquity Technologies, a leading provider in next-generation Programmatic Adtech solutions, today announced a new technology sharing partnership with L2. “This new technology partnership with L2 is a...
View ArticleTV Adtech Company 605 Earns Third-Party SOC 3 Security Certification Compliance
605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance....
View ArticleMarTech Interview with Kevin Dean, President of Marketing Services at...
“Brands need to reach the right audience, with the right message, through the right channel, at right time.” Tell us about your role and journey into technology. What inspired you to take the role at...
View ArticleEyeota Appoints Marc Fanelli as SVP of Strategic Partnerships and Development
Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and...
View ArticleTVSquared Releases TV Performance Insights for Australian Advertisers
Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV...
View ArticleThe Seven Deadly Sins of Ad Tech
It’s been 25 years since the first digital ad appeared online. Since then, the fundamentals remain the same—to target audiences with a clearly communicated message and take them on a journey from...
View ArticleTechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame
Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming...
View ArticleMarTech Video Interview with Zeev Neumeier – Inscape
Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement...
View ArticleB2B Advertisers Can Now Reach the 37 Million Americans Working from Home, via...
NetWise’s proprietary B2B-to-Consumer ID Graph enables advertisers to target the same person at work and at home, across every channel, on every device, via any sales or marketing platform NetWise,...
View ArticleDeepening Customer Connections Through the Power of Data
While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how...
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